It’s simple… MONEY.
When it came down for Jay Z and Beyonce to have a baby, I wonder how soon it came into their minds, the concept of making her name pay off for the both of them. Think about it, various advertisements, children’s fashion lines, baby furniture, toy dolls, etc all with the Blue Ivy trademark all over them – can we say, cha ching?! Not only that, but making it all legal would eliminate the possibility of any other person gaining anything out of using their little girls name. It all probably would have been a success, if not for one little thing.
According to the Boston Herald, a Massachusetts company owned by Veronica Alexandra which has been using the name Blue Ivy since 2009 has won the trademark rights after a 9 month wait. And although it might have seemed a messy situation at the time, Alexandra still has major respect for Blue Ivy’s Carter’s parents and what the unique name has done for her already as well, saying in a statement:
“I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well,” she said. “It’s like they caused me to create more opportunity for myself.”
Well Bey & Jay, you win some and you lose some. Would you have trademarked your childs name if in the same postion as this power couple? Let me know after the jump. Read the rest of this entry